Best Aspect Ratios for Social Media 2025
Complete reference guide for image dimensions and aspect ratios across all major social media platforms
Quick Reference: Most Popular Ratios
| Aspect Ratio | Best For | Popularity |
|---|---|---|
1:1 (Square) | Instagram feed, profile pictures, logos | Very High |
4:5 (Portrait) | Instagram feed (recommended), Pinterest | High |
9:16 (Vertical) | Stories, Reels, TikTok, Shorts | Very High |
16:9 (Landscape) | YouTube, Twitter, presentations | High |
2:3 (Portrait) | Pinterest pins, print materials | Medium |
1.91:1 | Facebook/LinkedIn feed posts | High |
Platform-by-Platform Guide
Feed Post (Square)
Recommended1:11080×1080 pxFeed Post (Portrait)
Recommended4:51080×1350 pxFeed Post (Landscape)
16:91080×608 pxStory/Reel
Recommended9:161080×1920 pxCarousel
Recommended1:11080×1080 pxFeed Post
Recommended1.91:11200×630 pxStory
Recommended9:161080×1920 pxCover Photo
Recommended205:78820×312 pxProfile Picture
1:1180×180 pxEvent Cover
2.05:11920×1080 px🐦 Twitter (X)
In-Stream Photo
Recommended16:91200×675 pxIn-Stream Photo (2:1)
2:11200×600 pxHeader Photo
Recommended3:11500×500 pxProfile Picture
1:1400×400 pxFeed Post
Recommended1.91:11200×627 pxProfile Banner
Recommended4:11584×396 pxCompany Logo
1:1300×300 pxBlog Post Image
Recommended1.91:11200×627 px🎵 TikTok
Video
Recommended9:161080×1920 pxProfile Picture
1:1200×200 px▶️ YouTube
Thumbnail
Recommended16:91280×720 pxChannel Banner
Recommended16:92560×1440 pxProfile Picture
1:1800×800 pxStandard Pin
Recommended2:31000×1500 pxSquare Pin
1:11000×1000 pxInfographic Pin
Recommended2:31000×1500 pxBest Practices for Social Media Images
Design for Mobile First
Over 80% of social media consumption happens on mobile devices. Vertical and square formats perform better.
Test Across Platforms
Each platform crops images differently. Preview your images on each platform before posting.
Use High Resolution
Always export at the maximum recommended resolution. Social platforms compress images, so start with high quality.
Maintain Brand Consistency
Create templates for each platform size to maintain consistent branding across all posts.
Consider Safe Zones
Platforms overlay UI elements on images. Keep text and important content in safe zones.
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Check out AltText AI →Frequently Asked Questions
What's the most versatile aspect ratio for social media?
1:1 (square) is the most versatile ratio as it works well on Instagram, Facebook, LinkedIn, and Twitter. It's the safest choice if you're posting the same image across multiple platforms.
Should I create different images for each platform?
Ideally, yes. Each platform has optimized dimensions that perform better. However, if time is limited, start with 1:1 square or 4:5 portrait as they work well across most platforms.
Do aspect ratios affect reach and engagement?
Yes! Platforms optimize for certain ratios. For example, Instagram's algorithm favors 4:5 portrait posts because they take up more screen space, leading to higher engagement rates.
How often do social media dimensions change?
Major platforms update their recommended dimensions 1-2 times per year. Follow CropMaster's guides to stay updated with the latest recommendations.
What resolution should I export my images at?
Always export at the maximum recommended resolution for each platform (usually 1080px width minimum). Social platforms compress images, so starting with high quality ensures the best final result.